2018
The idea
Where ALPHADOG began.
The Streetwear niche did not have a lot of player at the time, the few big like Supreme and Palace were usually out of reach for most people in the community.
Our Story
About ALPHADOG
ALPHADOG is a Luxury streetwear brand founded in 2018 by Creative Director and Owner, Dhan Peiris in Milan, Italy. Began as a university project and side hustle, now has grown into one of the leading fashion brands, with collections spanning mainline menswear, womenswear, and the 555 Active performance line.
The Journey
2020
First collection
Our first drop hits the streets of Milano.
A blend of Streetwear and Techwear, military influence, texts and bold graphics.
2026
Growing the pack
The community grows into the US.
With our new Colorado Warehouse, we expanded into the North American market.
What drives us
The Mission.
The mission has always been simple: to build the best streetwear brand in the world.
Every collection, silhouette, and individual garment is the result of a meticulous design and production process rooted in expert craftsmanship and constant progression.
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